Daffodil Computers Ltd.

Daffodil has made a long-term commitment to achieve excellence in the ICT, education and services. In respect, Daffodil Computers Ltd has worked hard over the last several years to become the country's number one ICT conglomerate and simultaneously prime education provider of the country. Daffodil will represent the image of the country and will carry the national flag all over the world. Daffodil will make revolution in the ICT sector and this is the commitment to the nation. Daffodil has been working to provide Total ICT Solution. Another great innovation of Daffodil Computers Ltd. is Kiosk. With the mission to deliver great ICT services and results through our people- to achieve leadership in the ICT markets through the constant pursuit, in association with the clients and partners, of superior levels of service, efficiency and quality, Daffodil Computers Ltd is going to introduce the Kiosk idea in Bangladesh.

In today’s busy world, kiosk machines and mall kiosks are growing increasingly popular. Kiosk concept is new in Bangladesh. Recently some of our corporate and financial sector started Kiosk to provide customer services. But they are focusing only their own products and services. Our Kiosk will be petty different from that. Kiosk will include so many feature where people can able to find all about product information, searching a jobs, looking a daily newspapers, self-ordering in restaurants, healthcare screening statistics, and much more across a variety of segments including retail, business, travel/tourism, communications, financial, government, transportation, entertainment, Medicare and other sectors. It will be a portable and an independent stand from which merchandise is sold, often placed in the common area of a shopping mall, railway station, bus stand, bazaar, or any crowded areas. It can be placed in any suitable urban or remotest rural areas where net facility is available. We are designing our Kiosk model in such way where a person can open his or her own retail store or business by using a kiosk and avoid paying large amounts of overhead or high rental fees.

Daffodil Computers Limited has decided to establish Kiosk center in all districts, towns and even in the remotest parts of the country where people can get access their necessary services with a less payment or without any payment. In Kiosk center people can get information to make their life easy and batter. People from all professions can be benefited by Kiosk center. Community people can get their necessary services from Kiosk twelve to sixteen hours a day, seven days a week.

What is Kiosk

Kiosk is IT & ICT, educational service based system, equipped with modern computers and Internet facilities which provide IT & ICT enabled services to the urban & rural community people to bring them into the mainstream of technology development.

Daffodil for the first time is going to intro

duce Kiosk idea in Bangladesh for rural people to attach the underprivileged section to the technology-based knowledge society.

With hard worked over the last several years Daffodil research & developed the multifunctional Kiosk with strong development team.

Mission

The programs and activities of Kiosk aimed to create a long-term, dynamic and multifunctional based relationship between the end-users and the service providers through online largest portal (infobangla.net and kiosk.com.bd).

Vision

With a vision to deliver great ICT service to the community people to achieve leadership in ICT markets through the constant pursuit, in association with the clients and partners, of superior levels of service. Digital divide

Goals
1. To make ICT globalization of Bangladesh.
2. Within short time Kiosks concept will reach to the rural community people.
3. To make a communication link between ICT and the rural people.
4. Community people to start using technology to improve their learning, ICT skills & others.
5. To make the information, services and internet available and affordable to the rural and urban areas.
6. To make advantages to the investor, sponsor and assistance how best to reach their products to the community people.
7. To make fixed user a day, who pay small fee to access internet and use other services.
8. ICT awareness to the community and make it as reliable tools of daily life.
9. Bridging the gap between rural and city areas with ICT sector.
10. To enhance education facilities in urban and rural areas.
11. To develop ICT ready society who can contribute to build up the nation.
12. To make benefited to the local administration as-well-as the millions of community people living in the remote villages.

Social Impact by Kiosk
1. Kiosk will increase employment opportunity.
2. To benefits ICT services of poor communities where the technological infrastructure is inadequate and costs affective.
3. To support community and social development - reducing isolation, bridging the digital divide, promoting health issues, creating economic opportunities, reaching out to youths.
4. The community people can access to communication and information via Kiosk and help more people to access cyberspace.
5. Will provide ICT-enabled services to the community people to bring them into the mainstream of development.
6. Kiosk will make possible to the rural and urban people to keeping them outside the ICT network.
7. To help the people for poverty reduction.
8. Kiosk will enhance social, economic, and political development by providing comprehensive information and communication services.
9. It will help community people how best to enhance the social acceptability and reach of the business and to realize their long-term social and economic sustainability and development goals.

PRODUCT & SERVICE

KIOSK is an outlet for providing mainly IT and related service to its valued customers within the vicinity of their home and work place. The services to be provided are:

1. Internet facilities
2. Scanning and Printing
3. IT Magazine
4. Photocopy
5. Composing any documentation
6. Video conferencing
7. Telecom Service
a) Mobile phone
b) SIM Card
c) Pre-paid Card
d) Flexi-load
e) I-top up load
f) Easy load
8. Multimedia Service
a) CD Burning
b) Blank CD
c) Software CD
d) Multimedia CD
9. Your office Corner
a) T-Shirt
b) Diary
c) Pen
d) Writing Pad
10. Your Advertisements
a) Newspaper
b) Online
11. Customized Business Service
a) Visiting Card
b) Invitation Card
c) Business Poster, PAD

The cost to the consumer for service from KIOSK will be less than around 10-15% from other places such as cyber café and other small shops.

DISTRIBUTION OF PRODUCT & SERVICE

We divided three classes’ our products for distribution through dealer (channel) from associate company.

Class “A”
1. Kiosk
2. Electronics products
3. Job consultancy
4. Imported products
5. Billing
6. Educational services
7. Medicine
8. Banking Service

Class “B”
1. Consumer products
2. Stationary products
3. Advertisement Service
4. News paper and magazines
5. Exclusive and souvenir products
6. Multimedia products
7. Telecom services
8. Food Products
9. Ticketing

Class “C”
1. Technology Support
2. Telemedicine
3. Online education
4. ISP services
5. Development services
6. Any new product

KIOSK OPTIONS

Option “A”
SL Item Description Qty
1 KIOSK Frame/Structure 1
2 Computer (Pentium4) 2
3 UPS 2
4 Printer 1
5 Scanner 1
6 Head Phone 1
7 Web Cam 1
8 EDGE Modem 2
9 Mobile Sim for Internet 2
10 Two Mobile set, public phone sim and flexi-load (Package) 1
Total Price: 1, 55,000 TK

Option “B”
SL Item Description Qty
1 KIOSK Frame 1
2 Computer (Pentium4) 2
3 UPS 2
4 Printer 1
5 Scanner 1
6 Head Phone 1
7 Web Cam 1
8 EDGE Modem 2
9 Mobile Sim for Internet 2
10 Two Mobile set, public phone sim and flexi-load (Package) 1
11 Digital Studio Item 1
12 PRAN Products (Package) 1
13 Olympic Products (Package) 1
14 Stationary Products (Package) 1
Total Price: 1, 95,000 TK

Option “C”
SL Item Description Qty
1 KIOSK Frame 1
2 Computer (Pentium4) 2
3 UPS 2
4 Printer 1
5 Scanner 1
6 Head Phone 1
7 Web Cam 1
8 EDGE Modem 2
9 Mobile Sim for Internet 2
10 Two Mobile set, public phone sim and flexi-load (Package) 1
11 Digital Studio Item 1
12 PRAN Products (Package) 1
13 Olympic Products (Package) 1
14 Stationary Products (Package) 1
15 Automatic Vending Machine 1
Total Price: 2, 25,000 TK

Option “D”
SL Item Description Qty
1 KIOSK Frame 1
2 Computer (Pentium4) 2
3 UPS 2
4 Printer 1
5 Scanner 1
6 Head Phone 1
7 Web Cam 1
8 EDGE Modem 2
9 Mobile Sim for Internet 2
10 Two Mobile set, public phone sim and flexi-load (Package) 1
11 Digital Studio Item 1
12 PRAN Products (Package) 1
13 Olympic Products (Package) 1
14 Stationary Products (Package) 1
15 Automatic Vending Machine 1
16 Photocopy Machine 1
Total Price: 2, 65,000 TK

VALUE PROPOSITION
Customer will be able to find lot of products /services of their needs in one place at ease and convenience and at a reasonable and discounted price. The KIOSK is first of its kind to provide such services to the consumers.

Besides doing business KIOSK is also committed to serve our by introducing an opportunity for developing entrepreneurs and employment in Bangladesh. The success of KIOSK can only bring positive results for the society. A Model if replicated by others will contribute to the economy of Bangladesh.

DEVELOPMENT PLAN
Introduction of KIOSK in the capital – Dhaka city and by Quarter 2008; the number of initial KIOSK will be 200 all over Dhaka city.

The complete roll out Kiosks all over the country will done in various phases as described below between 2008 - 2010

PHASE-1
1. Select and distribute dealership (zone wise) all over the country.
2. Initiate marketing efforts as per plan.
3. During the Initial stage our target is to setup at least 50 kiosks within city areas.

PHASE-2
1. Select and distribute dealership (area wise) all over the country.
2. Long term promotional plan over the district areas will be carried out as per marketing plan.
3. During this phase our target will be to set up at least another 250 kiosks over the country.

PHASE-3
1. During this phase our target will be operation simultaneously between district and sub-district.
2. Enhance new technology based services to ensure business promotion.
3. Increase marketing promotion into the city areas.
4. During this phase will target to increase at least 300 kiosks setup over the country.

PHASE-4
1. During this phase will reduce kiosks setup for repair and error correction.
2. Promotional activities over the each district’s city.

PHASE-5
1. Enhance promotional operation into the unprivileged remote areas.
2. In the village areas will take initiate appropriate operation.
3. Marketing promotion will be redacting over the city areas.
4. During this phase will target to increase at least 100 kiosks setup over the country.

PHASE-6
1. During this phase will take more promotional activities where will coverage city and village areas.
2. Kiosks will provide more services.
3. In this phase will get priority to setup kiosks educated and developed areas.
4. During this phase will target to increase at least 450 kiosks setup over the country.

PHASE-7
1. During this phase will target operation for repair infected area and error.
2. Operation for cover the country.
3. Preparation for next operation target plan.
4. Make more positive and depend on kiosks our regular kiosks customer.

The placement/location/site of selection of KIOSK will be such that one KIOSK will not hamper the business of the other KIOSK.

OPERATING PLAN

KIOSK is going to carry exclusively all IT related product from Daffodil Computers Limited. Therefore, the stocks will be readily available for supply. The manufacturing of product will be adjusted by the Daffodil group accordingly to ensure smooth and uninterrupted supply.

Also other necessary products will be available from Kiosks as referred earlier in the service offerings.

With increase in number of KIOSKS more and more products will be made available to ensure business support.

MARKETING PLAN
KIOSKS are going to ensure the reach of IT services mainly at the door step of the people. Without further efforts people will be able to get services at different important places such as markets, shopping malls, railway stations, bus stations, theme park, children amusement parks, Hospitals, colleges and universities apartment complexes (such Japan Garden City).

Dealers will be appointed in gradual phase all over the country to ensure smooth and uninterrupted supply of products to be carried in KIOSKS.

Technical support will be provided from the Daffodil Computers Limited initially free to educate the owners of KIOSKS.

Media Advertisement
1. At the beginning of kiosks market operation will be announced by press conference. Then will advertise in newspaper concern of kiosks benefits, activities & sales. These advertise will be continuous process. And others advertise like billboard, banner, and leaflet will be our strong operation over the country. But these are operation will jointly with associate company’s participation which will organize joint marketing team.

Campaign
1. Campaign will bring long term and strong marketing advertising including success plan and positive awareness. All types of universities, college under district and sub-district will be various campaigning like quiz competition, seminar and social cultural program.
2. The campaign will carry to present the products Joint marketing team individually of associate companies.
3. All campaign program will plan and direction by kiosk (Main Company).

Program Sponsor
1. Participate in various social cultural program and sports by sponsor. But this sponsor will organize and finance jointly with our associate’s joint marketing team.

Souvenir Activities
1. Various souvenir activities like mug, pen, diary, note book, cap, t-shirt etc. will be organized by joint marketing team.
Kiosks in Market

Currently Located at:
1. Daffodil International University
Main Campus
Shukrabad, Dhanmondi, Dhaka-1207

2. Daffodil International University
Prince Plaza, Mirpur Road, Dhanmondi, Dhaka

Work in progress
1. IDB Bhaban
Dolphin, (Ground Floor), BCS Computer City, Dhaka

MANAGEMENT TEAM

Board of Directors

Management
Managing Director: Md. Sabur Khan
The Chairman of Daffodil Group and Managing Director of Daffodil Computers Ltd. The Daffodil Computers Ltd. is a public limited company.

Executive Director Md: Billal Hossain
Md. Billal Hossian is coordinating from the beginning of Kiosk project. He has also been its development since its inception. He obtained his Bachelor of Degree from National University in 2002 and the Diploma and Engineering in Computer from Institute of Technology Bangalore in India in 2002-2005. Billal joined Daffodil computers Ltd. in the Jan, 2006 start his career with kiosk its research & development.

Technology
Developer Shah Md. Shamsul Alam (Jewel):
Shah Md. Shamsul Alam has been currently working as a Programmer at Kiosk since August 2007. Key responsibility includes supporting kiosk technical system, developing and designing kiosk system software. He had served as a System Admin in Sonali Information Technology Ltd. from November 2006 to July 2007. He had also worked for University of New Castle (USA), Affiliated Center Bangladesh where he had held a teaching position as a lecturer in the department of CSE since November 2006. He has received the B. Sc. Engg. Degree in Computer Science and Engineering from the Department of Computer Science and Engineering (CSE) under Daffodil International University (DIU) in August 2006.
Developer Md. Falgu Karim Md. Falgu Karim working as a developer at Kiosk from June 2007. His responsibility is to design the Kiosk software system. He completed his B. Sc. Eng. In CSE from Daffodil International University in December 2006.

Human Resources Planning (Proposed)

		Executive Director	: 1
		Director, Operation	: 1
		GM, Business Development	: 1
		GM, Marketing	: 1
		System Administrator	: 1
		System Analyst	: 1
		Programmer	: 4
		Developer	: 4
		Web Designer	: 2
		Manager,Business Development	: 2
		Manager, Marketing	: 2
		Manager, HR & Admin	: 1
		Manager, Accounts	: 1
		Manager, Customer Care	: 2
		Asst. Manager, Marketing	: 4
		Executive, Marketing	: 16
		Executive, Accounts	: 2
		Front Desk Officer	: 1
		Office Assistant	: 4
		Office Peon	: 6